[1]
Sarita Rani and Dr. P.R. Dadhich, “A Study On The Impact Of E-Commerce Marketing On Consumer Buying Behaviour In India: An Analytical Perspective”, IJMIS, vol. 2, no. 3, pp. 16–34, Jul. 2026, doi: 10.64675/ijmis.v2.i3.2026.02.