SARITA RANI; DR. P.R. DADHICH. A Study On The Impact Of E-Commerce Marketing On Consumer Buying Behaviour In India: An Analytical Perspective. International Journal of Multidisciplinary Innovations & Studies, [S. l.], v. 2, n. 3, p. 16–34, 2026. DOI: 10.64675/ijmis.v2.i3.2026.02. Disponível em: https://ijmis.org/index.php/files/article/view/50. Acesso em: 25 aug. 2026.