DR. AVINASH PAL. Brand Loyalty and Consumer Retention In Competitive Markets: A Strategic Analysis. International Journal of Multidisciplinary Innovations & Studies, [S. l.], v. 1, n. 1, p. 63–72, 2025. DOI: 10.64675/ijmis.v1.i1.2025.07. Disponível em: https://ijmis.org/index.php/files/article/view/7. Acesso em: 5 jun. 2026.