Shweta Kashyap, & Dr. Gopal Jee. (2026). BIG DATA VS. CLOUD COMPUTING PLATFORMS: ASSESSING THEIR EFFECTIVENESS AND ADAPTABILITY FOR LARGE-SCALE DATA PROCESSING IN MODERN BUSINESSES. International Journal of Multidisciplinary Innovations & Studies, 2(1), 59-67. https://doi.org/10.64675/ycrcmr41