Ravi Shankar Rai and Dr. Saras Verma 2026. Entrepreneurial Practices and Strategic Approaches in The Establishment, Growth, and Sustainability of Quick Service Restaurants (Qsrs): Innovation, Operational Efficiency, Financial Management, and Branding Impact. International Journal of Multidisciplinary Innovations & Studies. 1, 2 (Feb. 2026), 22–31. DOI:https://doi.org/10.64675/.